Affiliate Marketing
This is how I earn a living online. Affiliate marketing is the process of
referring products or services from your website and earning a commission for
every sale made.
An affiliate program, also known as "referral", "associate" or "partner"
program, allows website or blog owners to earn commissions from their websites
by referring people to products and services.
If you don't have a product of your own to sell, you can join affiliate programs
to bring in additional revenue to your site.
Let's say your site is about home improvement and you offer tips on various
household projects, painting, tools, etc. You would join affiliate programs
from hardware companies and refer your visitors to their products from your own
website.
These companies will pay you a commission for every product sold as a result of
your website referral.
Become a Reseller
A reseller is a lot like an affiliate except you have more control over your
profits. Typically you buy the product at wholesale, set your own prices and
earn on the markup.
I
resell hosting and domains and earn a nice residual income.
Look for reseller programs in your niche by Googling
[your
niche] + reseller programs.
Sell eGoods (Templates, eBooks, Software,
Reports, etc.)
The key to building longevity online is to have your own product to sell.
Digital products are convenient because the cost of production and delivery is
very favorable.
I use Adobe Acrobat Professional to create my eBooks. Watch the video below for
details on how to convert a Word document into a secure PDF.
Looking for a vendor to sell your eProduct? Try
Clickbank or
eJunkie.
I use Clickbank as my vendor to sell my Easy Starter CSS templates and WordPress
tutorial.
Sell Hard Goods
Hard goods are tangible goods that you can touch (crafts, jewelry, clothing,
etc.) WordPress has plugins you can use like
WP
e-Commerce, for example. If you have a static site like this one, most
hosting companies have shopping cart solutions you can install. You can also
use
PayPal.
Google AdSense
AdSense is a contextual CPC (cost per click) network allows you to partner
up with Google and display their advertiser's text and/or image ads on your
website. When a visitor clicks your ads, you earn revenue.
AdBrite
AdBrite is another CPC network very similar to AdSense, but their CPC is not
as high. In fact, none of the other CPC networks pay as much as AdSense, but
they can help supplement your AdSense income or provide an alternative if you
are not able to get into the AdSense program.
In addition to the CPC and CPM (cost per thousand/impression) ads, you can serve
up in-line, video and even full-page ads.
Chitika
Chitika is another CPC network with a variety of ad types. One unique
feature of Chitika is the ads only show up when people find your site via
internal or external search.
Let's say someone finds one of your pages by searching for "blue hats" in
Google. They will see Chitika ads related to blue hats. If another visitor just
surfs on that same page by clicking through your site, they won't see any
Chitika ads.
I tried Chitika on this site and the conversions were poor. This network seems
to be best for shopping sites due to the kinds of ads in their database. Not
many ads were relevant to my content.
Clicksor
Clicksor is another contextual CPC program that is known to be less strict
when it comes to getting accepted. If you qualify, you can become a Premium Site
Partner which will provide more revenue options and reports.
Bidvertiser
This CPC program allows other advertisers to bid on your site and the highest
bidder gets the display. Bidvertiser is known for paying a higher CPC, but it
seems to work best with sites in categories specified by Bidvertiser.
Kontera
Kontera displays intext ads on your website. In other words, their program
automatically hyperlinks certain keywords within your text and links them to
related ads.
I'm not a fan of this CPC program. In my opinion, the ads look very intrusive.
Nevertheless, they've been around awhile and are worth the mention here.
CPM Networks
Unlike CPC (cost per click), CPM (cost per thousand) networks pay you per
impression. Most networks require you to have a good amount of traffic to
qualify. Nevertheless, they're worth checking into. Burst
Media, Value
Click andAdvetising.com are
3 popular networks.
RSS Feed Ads
If your blog has a high RSS feed readership, you may be able to generate some
cash displaying ads inside your RSS (XML) feed. Feedburner, Bidvertiser and Pheedo all
have these services.
Sell Custom Merchandise
Sites like CafePress and Zazzle allow
you to sell your own designs on various merchandise (T-shirts, mugs, hats, etc.)
You can incorporate widgets and links to your products within your website to
help generate additional sales.
If you're a skilled graphic designer, you can really drum up some business with
this method. The key is to create the designs to match the theme of your site.
Sell Ad Space
Once you have at least several hundred visitors per day to your site, you can
start thinking about selling ad space. If you're a WordPress blogger Kamoona (free)
and OIO Publisher are two popular plugins.
I used OIO Publisher on my WordPress blog. It worked well, but I didn't like
that you couldn't sell ads by impression. You could only sell by number of days.
Hopefully they'll ad this feature because it's a great plugin otherwise.
For static website owners, you can use OIO, OpenX (free)
or AdPeeps.
I use AdPeeps to sell ad space on this site and I absolutely love the script.
Yes, it's pricey at $99, but it's so flexible. I can sell ads by day, clicks,
impressions or the month. There's even an advertiser self-service option where
you can give your customer the option of choosing how many days, clicks,
impressions, etc. they want to buy upfront.
There are also coupon code and location targeting modules you can buy as
add-ons.
Sponsored Reviews (Create a Review Site)
Sites like PayPerPost and Sponsored
Reviews allow advertisers to pay bloggers to write sponsored posts on their
own blogs. While this can be a great way to earn money blogging, you can lose
credibility if you're not ethical about it.
It's important to disclose that you are getting paid to write the post so your
audience is clear about what is going on. Fortunately most companies makes
disclosure mandatory.
If you don't want to use a service like the ones above, you can setup your own
internal program very easily. Just create and publish your guidelines then
accept payments via PayPal.
Of course, this service works best on niche blogs that have enough targeted
traffic to support it.
Donations
I'm not a huge fan of this method unless the site provides unparalled
advice/services for free. Obviously charity sites are the exception, but I
absolutely hate seeing donation buttons on sites laced with affiliate links and
Google ads.
I have donated to sites before, but they are usually sites that offer something
very valuable like a useful WordPress plugin or some kind of free service that
you can't just find anywhere.
Nevertheless, if you decide to accept donations, PayPal is
the most universal way of doing it.
Paid Membership Sites
Thanks to CMS platforms like Joomla and Drupal (which you can install for free
when you buy almost any regular
hosting package), setting up a membership site is fairly easy
(comparatively) these days.
You can also accomplish this with a forum. I use vBulletin for
my forumWebsiteBabble.com and
their script has a paid module that you can integrate.
Pay Per Click Marketing (PPC)
This is the process of paying for traffic with networks like AdWords or Microsoft
AdCenter with the hopes of converting that traffic into sales.
Say you are selling iPhone cases and you want your site to be ranked in Google's
Sponsored Listings when someone searches for "iPhone cases." You would bid on a
ranking with other advertisers, and your final rank depends on the overall
quality/relevancy of your site and your maximum bid.
This is a great way to make a lot of money selling your own products and through
affiliate marketing, but there is a LOT of trial and error
involved here. Most successful PPCers lose a lot of money before they make a
profit.
Paid Surveys/Polls
Vizu Answers will pay you to host surveys and polls on your site. You can
also use them to setup free polls on your site for free.
I don't know of anyone who uses this service, but their site is not very easy to
navigate.
Job Boards
Companies will pay you to publicize job listings on your website. The key, of
course, is to promote jobs related to your niche. So this may work better on
some sites than others.
See JobThread and Jobbex for
more info.
Quick Note About Traffic
It's important to note that in order for any of these options to work, you need
good amounts of targeted traffic. Do not confuse targeted traffic with Facebook
friends and family who may provide you with a few courtesy visits.
Targeted traffic consists of people who literally seek out information on your
site (via Google, Twitter, etc.). These people are much more likely to convert
and become long time visitors.
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Google Adsense is an easy way to make money from your blog. All you need to do is add a script from Google to your website and start displaying ads.
ReplyDeleteYou will get paid for every time a user clicks on the ad. These are called CPC ads.
What is CPC? CPC stands for “cost per click.” By displaying CPC ads with Google Adsense, you receive a set fee every time an ad on your website is clicked by a visitor. The cost per click is set by the advertiser. (This is in contrast to CPM ads, where you’re paid for ad views instead of clicks. CPM means “cost per thousand impressions,” where M is the roman numeral for 1,000.)
Google Adsense is a good way to start earning money online when you are first starting out.
You can see our guide on how to monetize a WordPress blog with Google AdSense to get started, and this tutorial on how to optimize your AdSense revenue for more tips.